DSpace DSpace 日本語

AIT Associated Repository of Academic Resources >
A.研究報告 >
A1 愛知工業大学研究報告 >
3.愛知工業大学研究報告 .B(1976-2007) >
28号 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/11133/917

Title: ソフトドリンク市場における知覚ポジショニングの研究
Other Titles: ソフト ドリンク シジョウ ニオケル チカク ポジショニング ノ ケンキュウ
Study of Perceptual Positioning in the soft drink market
Authors: 寺本, 和幸
TERAMOTO, Kazuyuki
Issue Date: 31-Mar-1993
Publisher: 愛知工業大学
Abstract: In method of market structure and competitor's positions, structure is essential in product development. New products must target occupayed areas by existing competitors. This report demonstrates the investigation of sturucture and positions in the soft drink market through a suvey of 250 consumers. The aim in this investigation, the market sturucture is searched that new product may be set into opportunity space.
URI: http://hdl.handle.net/11133/917
Appears in Collections:28号

Files in This Item:

File Description SizeFormat
紀要28号B(P63-67).pdf432.18 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback