ソフトドリンク市場における知覚ポジショニングの研究

Abstract

In method of market structure and competitor's positions, structure is essential in product development. New products must target occupayed areas by existing competitors. This report demonstrates the investigation of sturucture and positions in the soft drink market through a suvey of 250 consumers. The aim in this investigation, the market sturucture is searched that new product may be set into opportunity space.