DSpace DSpace 日本語

AIT Associated Repository of Academic Resources >
A.研究報告 >
A1 愛知工業大学研究報告 >
3.愛知工業大学研究報告 .B(1976-2007) >
28号 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/11133/910

Title: 消費者行動と銘柄転移モデルに関する研究
Other Titles: ショウヒシャ コウドウ ト メイガラ テンイ モデル ニカンスル ケンキュウ
Study of Consumer Behavior and Brand Switching Models
Authors: 寺本, 和幸
TERAMOTO, Kazuyuki
Issue Date: 31-Mar-1993
Publisher: 愛知工業大学
Abstract: Numerous studies have been conducted concerning the Markov chain brand switching model and its role in marketing. However, this model in its pure form has had limited success in application. As a result, various modifications and alternative probability-based models have been proposed. This paper is a comparative study of these models.
URI: http://hdl.handle.net/11133/910
Appears in Collections:28号

Files in This Item:

File Description SizeFormat
紀要28号B(P55-62).pdf843.37 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback