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3．愛知工業大学研究報告 .B(1976-2007) >
28号 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11133/910
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| Title: | 消費者行動と銘柄転移モデルに関する研究 |
| Other Titles: | ショウヒシャ コウドウ ト メイガラ テンイ モデル ニカンスル ケンキュウ
Study of Consumer Behavior and Brand Switching Models |
| Authors: | 寺本, 和幸
TERAMOTO, Kazuyuki |
| Issue Date: | 31-Mar-1993 |
| Publisher: | 愛知工業大学 |
| Abstract: | Numerous studies have been conducted concerning the Markov chain brand switching model and its role in marketing. However, this model in its pure form has had limited success in application. As a result, various modifications and alternative probability-based models have been proposed. This paper is a comparative study of these models. |
| URI: | http://hdl.handle.net/11133/910 |
| Appears in Collections: | 28号
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