性格特性用語の研究II

Abstract

The impression formation task was introduced by S. E. Ash in 1946. In the typical form of the task, the pieces of trait information describing a hypothetical person are sequentially proposed to the subject, and the subject replied the likableness of the person to the closed ended scale. Though it is usual that the stimulus sets are proposed verbally, it is common to employ the tabulated values of the trait words which were previously rated on the likableness scales by means of questionnaire which proposes the each trait word in the visual form. The use of the evaluated values of the trait words has been focused on the categorization of the words, and some researchers used these values for estimating the result of integration. In this method, the effect of the distinction between the proposing verbal and visual methods have not been examined in the previous experiments. Once the evaluated values of each words have been used for estimating the result of the integration by algebraical calculation, the distinction between the proposing methods can be considered to be a significant factor. The purpose of this study was to test whether the distinction between the two methods affects the evaluation of the personality trait words or not. In the previous study by Ozeki and Oda, the 130 trait words were selected and psychologically evaluated by using the questionnaire form. In the present investigation, the same 130 trait words were evaluated by verbal presentation one after another, but the subject wrote down his response on the 7 points scale. The data was compared with the previous result, as mentioned above. By comparing the paired values of the same word, it became apparent that there exists a nonlinear relation between the visual and verbal presentations of the stimuli. The evaluated values of each trait words are summerized in a tabulated form which will be useful for the impression formation investigators.