Ｊリーグ発展への道程

Abstract

More than 20 years have passed since the establishment of the J League. The J League has grown while going through repeated trial and error episodes, maintaining throughout the common terms “sociality,” “commonality,” and “public benefit.” This type of growth of a professional sport is a pattern that has not been seen before in Japan. Previously, sports did not seek commonality and public benefit. What they sought was sociality. This could be said to be symbolized by the way the scandals of famous athletes and school athletic clubs are taken up as public incidents. Sports reach their conclusion between competitors, competing groups, schools, and some companies. However, new values come into being with each generation. There is a relationship between the region and a sport. It was the J League that raised that problem. This study looks at how the J League has grown this far, and also discusses in detail the history of the growth of the J League in terms of searching for the reason for its growth.